New

Virtual Tour

$2,999,999

For Sale

4 hours ago

17770 Center Rd, Traverse City, MI

House

MLS® 1945325

4 Bed

2 Bath

16670 sqft

Key Facts
Description
Map

Key Facts

Type Multi Family

Levels Commercial Sale

Size 16670 sqft

Garage

Taxes

Days Active 0

Lot Size

Approx. Age 1892

Avg. Price Per Sqft $179

MLS® Number 1945325

Property Address: 17770 Center Road, Traverse City, MI, 49686

Average square foot calculated using Size range provided by listing agent.

Description

Harbor View Nursery & Lavender Farm represents one of the most distinctive commercial agricultural opportunities in the Midwest! A fully operational, multi-revenue agritourism destination with 25 years of brand equity, an established customer base, and irreplaceable positioning on one of Northern Michigan's most sought-after land corridors. The Asset Situated on 46.52 acres along Center Road on the Old Mission Peninsula, Harbor View occupies a location that is as strategically valuable as it is visually stunning. The Peninsula shares the 45th parallel with Provence, France, the world capital of lavender, offering ideal growing conditions that cannot be manufactured or moved. Eighteen distinct lavender varieties span the property's rolling fields, forming the agricultural backbone of an operation that has compounded in brand value over two decades. Revenue Streams The business generates diversified income across multiple channels, reducing single-source dependency and providing a new owner with immediate cash flow from day one. The on-site farm store retails 50+ proprietary lavender-based products, including essential oils, culinary blends, and handcrafted goods, to a loyal and growing customer base. A productive cherry orchard contributes seasonal agricultural income, and an established mulch operation adds another revenue layer independent of lavender's harvest cycle. The Residence A 4-bedroom farmhouse with original wood floors anchors the property, offering an owner-operator the rare ability to live where they work or to evaluate the structure's potential for expanded hospitality use, subject to applicable township approvals. The Intangible Value 25-years of operating history have produced something no capital expenditure can buy outright: a recognized brand, a repeat visitor base, and destination status within Northern Michigan's agritourism economy. Comparable operations of this scale, tenure, and location simply do not exist.

MLS® Number1945325

Laundry LevelLower

Central VacNo

FireplaceNo

Acreage

Exterior

Garage

Approx. Age1892

BasementFull, Walk-Out Access, Michigan Basement, Unfinished, Daylight, Exterior Entry, Interior Entry

DrivewayParking Lot

Garage Spaces

Heat

A/C

Heating Fuel

Extras

Price History

-End Date

Not Sold YetSold Price

For Sale

May 19, 2026List Date

$2,999,999List Price

Commute

Commute

Starting Address

Destination Address

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